Landing Pages & Conversion Funnels

When a Google Ads or Meta campaign sends traffic to a corporate site's home page, the visitor arrives in an environment with many options: the menu, different services, the contact page, company information. That freedom is the enemy of conversion. A landing page eliminates all distractions and designs every element — headline, benefits, social proof, call to action — with a single objective: for the visitor to complete the form or make the purchase. The average result is a conversion rate 3 to 5 times higher than the generic page.

At Reynotech we design and develop landing pages and conversion funnels for Google Ads, Meta Ads, LinkedIn and email marketing campaigns. Each landing is built with a clear information hierarchy: the problem the service solves, the differentiated value proposition, the evidence that generates trust (clients, cases, certifications) and the form or action button optimized for minimum friction. Load speed is an absolute priority — each additional second of waiting reduces conversion by up to 20%.

After launch, the work doesn't end: we run A/B tests on headlines, CTA variants and different message approaches to find the combination that converts most. Tracking pixels configured from the start allow measuring exactly which campaign generated each lead or sale, at what cost per acquisition and what the real return is on every peso invested in advertising — the only metric that matters when evaluating whether a campaign works.