Digital Advertising — Meta, Google, LinkedIn & TikTok

There is a fundamental difference between appearing on social media and generating business with digital advertising. An ad that reaches the wrong audience, with a generic message and sending traffic to a page that doesn't convert, is money burned with pretty data in the report. A well-executed campaign starts by defining exactly who makes the purchase decision, what problem your service solves for that person and what platform they're active on — before spending the first peso.

At Reynotech we manage digital advertising campaigns on Meta (Facebook and Instagram), Google Ads, LinkedIn and TikTok Business for companies in Reynosa and Tamaulipas. For each client we define the platform strategy based on product type, average ticket and buyer profile: Google Ads to capture active demand from those already searching for the service, Meta for audience building and retargeting, LinkedIn to reach managers and directors in B2B industrial markets, TikTok for brand awareness in younger audiences.

The work doesn't end at campaign launch: we optimize weekly based on performance data — pausing ad groups that don't perform, scaling those that do and continuously adjusting segmentation. The monthly reports we deliver to our clients show cost per lead, cost per sale and ROAS (return on advertising spend) by channel — the metrics that allow budget decisions to be made with real information instead of assumptions.